Hoffman co-founded LinkedIn, the world’s largest professional networking service, in 2003. He possesses a unique understanding of consumer behavior and the dynamics of viral businesses as well as deep experience in driving companies from the earliest stages through periods of explosive growth. Reid likes to work with products that can reach hundreds of millions of participants and businesses that have network effects.Īn accomplished entrepreneur, executive and angel investor, Hoffman has played an integral part in building many of today’s leading consumer technology businesses, including LinkedIn and PayPal.

His areas of focus include consumer Internet, enterprise 2.0, mobile, social gaming, online marketplaces, payments, and social networks. Reid Hoffman is a Partner at Greylock, and Co-Founder and Executive Chairman at LinkedIn. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such how to design business models for igniting and sustaining relentless growth strategies for hiring and managing how the role of the founder and company culture must evolve as the business matures, and more. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. The secret is a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.

Blitz scaling book